Pursuit Perspectives is the Pursuit PR thought leadership speaker series, hosted by Rachel Gerber Kule, Founder and Managing Partner. Through executive and founder interviews, we tap into the experiences of successful executives and uncover their viewpoints on market trends and professional development. We emphasize sectors such as communications, technology, financial services and media industries.

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Pursuit Perspectives, Podcast
MONDO
Pursuit Perspectives, Podcast

Stephanie Wernick Barker, first female president of Mondo, the largest national staffing agency specializing exclusively in high-end, niche, IT, tech, creative and digital marketing talent.

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Pursuit Perspectives, Podcast
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Pursuit Perspectives, Podcast
Employer Value Proposition
Pursuit Perspectives, Podcast

In this episode of Pursuit Perspectives we explore the value of employee advocacy and what the employer value proposition looks like in today’s increasingly competitive talent marketplace.

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Pursuit Perspectives, Podcast

PR Blog

The Pursuit PR Blog features our thought leadership. We share communications expertise and entrepreneurial perspectives based on our own unique experiences, learnings and sources of inspiration.

Pursuit Insights
Why Earned Media Is The Corporate Rainmakers Best Friend

Why Earned Media Is The Corporate Rainmakers Best Friend

When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.

While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.

This article explains why earned media is crucial for C-suite communication.

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Pursuit News to Use: April 2024

Pursuit News to Use is Pursuit PR’s signature news intelligence curation. For clients, we use Pursuit News to advance corporate reputation. The news centers on the capital markets, media, corporate culture, and real estate sectors.

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Forbes: 15 Performance Marketing Insights To Pay Attention To In 2024

Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.

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Forbes: 15 Tips Marketers Can Learn From Taylor Swift And Other Top Musicians

Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.

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