PURSUIT PERSPECTIVES

PURSUIT PR THOUGHT LEADERSHIP

We strive to share insights from our perspective, and provide added value from our industry network.

Pursuit Perspectives, the thought leadership speaker series, taps into the experiences of successful executives in the communications, technology, financial services and media industries. We focus on a range of topics including professional development and industry trends.

The goal of this thought leadership content is to offer resources that empower, inspire, educate and connect professionals.
If you would like to nominate an individual speaker, or volunteer yourself, we welcome your participation. Please email us at media@pursuitprny.com.

Spotify: Pursuit Perspectives

Session Archives:

Featured
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MONDO

Stephanie Wernick Barker, first female president of Mondo, the largest national staffing agency specializing exclusively in high-end, niche, IT, tech, creative and digital marketing talent.

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Employer Value Proposition

In this episode of Pursuit Perspectives we explore the value of employee advocacy and what the employer value proposition looks like in today’s increasingly competitive talent marketplace.

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Avelo Airlines

Jim Olson, Head of Communications, Avelo Airlines - America's first new airline in nearly 15 years. Former Chief Communications Officer at United Airlines (NASDAQ: UAL) and VP, Global Corporate Communications at Starbucks Coffee Company (NASDAQ: SBUX) and Founder, Hangar 6 Strategic Storytelling, LLC.

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Axis Capital

In this episode of Pursuit Perspectives, Joe Cohen, an accomplished communications executive, reflects on his over two decades of integrated marketing experience. We touch on the value of mentorship and the commitment needed to master one's craft. A fellow S.I. Newhouse School of Public Communications at Syracuse University graduate, Joe has been a longstanding mentor and advocate for students and rising stars.

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Unity Technologies

In this episode of Pursuit Perspectives, Nicole Bott explains the key success factors of a communications advisor. From establishing trust to building relationships, Nicole shares a wealth of knowledge that align with Pursuit PR’s values of accountability, authenticity and integrity. A fellow S.I. Newhouse School of Public Communications at Syracuse University graduate, Nicole also shares her fondest memories from her time at CUSE.

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Red Lobster

In this episode of Pursuit Perspectives, Nicole Bott explains the key success factors of a communications advisor. From establishing trust to building relationships, Nicole shares a wealth of knowledge that align with Pursuit PR’s values of accountability, authenticity and integrity. A fellow S.I. Newhouse School of Public Communications at Syracuse University graduate, Nicole also shares her fondest memories from her time at CUSE.

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Pursuit Blog

Featured
Why Earned Media Is The Corporate Rainmakers Best Friend
Why Earned Media Is The Corporate Rainmakers Best Friend

Why Earned Media Is The Corporate Rainmakers Best Friend

When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.

While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.

This article explains why earned media is crucial for C-suite communication.

Pursuit News to Use: April 2024
Pursuit News to Use: April 2024

Pursuit News to Use is Pursuit PR’s signature news intelligence curation. For clients, we use Pursuit News to advance corporate reputation. The news centers on the capital markets, media, corporate culture, and real estate sectors.

Forbes: 15 Performance Marketing Insights To Pay Attention To In 2024
Forbes: 15 Performance Marketing Insights To Pay Attention To In 2024

Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.