Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.
The 'Yes' That Built A Decade: Walking Away From Corporate PR At 30
In "The 'Yes' That Built A Decade," Rachel Gerber Kule reflects on leaving corporate PR at age 30 to found Pursuit PR. Driven by the realization that corporate loyalty is often an illusion—reinforced by witnessing the 2008 financial crisis—she spent years mastering her craft before pivoting to entrepreneurship.
Kule offers four pillars for a successful career transition: creating a written plan ("Verbal Shmerbal"), building internal confidence, prioritizing personal energy as a primary asset, and realizing that your individual name is your ultimate leverage. She concludes that true entrepreneurial confidence stems from mastery, self-awareness, and providing undeniable value.
How To Keep Marketing, PR And Customer Experience Messaging Consistent
17 Methods To Balance Personal Authenticity With Corporate Positioning
17 Ways Internal Comms Can Normalize Conversations Around Well-Being
20 Ways To Build A Successful Marketing Team
12 Internal Comms KPIs That Actually Drive Improvement
13 Expert Tips For Working With Your First Marketing Consultant
Break Down Silos To Build Relevance And Drive Sales
Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.
15 Warning Signs A Marketing Idea Might Miss The Mark
Make It A Great Day: How Deliberate Word Choice Creates Legacy
Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.
Pursuit News to Use: April 2025
Long Buying Cycles? 14 Ways To Track B2B Campaign Success
Pursuit News to Use: March 2025
Making PR A Sales Generator For Your Business
Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.