Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.
Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.
Pursuit News to Use is Pursuit PR’s signature news intelligence curation. For clients, we use Pursuit News to advance corporate reputation. The news centers on the capital markets, media, corporate culture, and real estate sectors.
Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.
Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.
Stephanie Wernick Barker, first female president of Mondo, the largest national staffing agency specializing exclusively in high-end, niche, IT, tech, creative and digital marketing talent.
In this episode of Pursuit Perspectives we explore the value of employee advocacy and what the employer value proposition looks like in today’s increasingly competitive talent marketplace.
Jim Olson, Head of Communications, Avelo Airlines - America's first new airline in nearly 15 years. Former Chief Communications Officer at United Airlines (NASDAQ: UAL) and VP, Global Corporate Communications at Starbucks Coffee Company (NASDAQ: SBUX) and Founder, Hangar 6 Strategic Storytelling, LLC.
In this episode of Pursuit Perspectives, Joe Cohen, an accomplished communications executive, reflects on his over two decades of integrated marketing experience. We touch on the value of mentorship and the commitment needed to master one's craft. A fellow S.I. Newhouse School of Public Communications at Syracuse University graduate, Joe has been a longstanding mentor and advocate for students and rising stars.
