Why Earned Media Is The Corporate Rainmakers Best Friend

When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.

While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.

This article explains why earned media is crucial for C-suite communication.

Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.