We solve your most basic to most complex communications challenges through a cross-channel approach. Your brand is the center of your story.
Show Your Value
Positioning & Messaging
Digital Paid Media
Extend Your Reach
Rachel founded PURSUIT with the goal of creating a boutique firm focused on offering personalized attention, flexibility and efficiency for each client.
She has extensive experience working with privately held and publicly traded companies in the following industries: financial services (equity research – buy and sell side; wealth management; fintech; institutional banking; community banking; and private equity); enterprise technology; and real estate and media. Her experience includes working with companies at all stages and sizes, ranging from start-ups to Fortune 500 and FORTUNE 1000 companies.
Throughout her career, she has led campaigns ranging from brand awareness, high-stakes issues, rebranding and repositioning, and more. Rachel has enjoyed working with both emerging and legacy brands looking for a relevance boost and/or to redefine their position. Prior to founding PURSUIT, Rachel earned roles of increased responsibility during her rewarding experiences at international firms of varying sizes and specialties, including Bliss Integrated Communications, MWWPR and Golin.
Rachel earned a bachelor’s of science from Syracuse University’s S.I. Newhouse School of Public Communications and Maxwell School of Citizenship and Public Affairs. She studied public relations, political science and broadcast journalism. Currently, Rachel resides in Brooklyn Heights, New York.
“Rachel defines the meaning of quality client service. She knows exactly how to make things happen, understands the complexities of large campaigns, and is not limited by “in the box” thinking. She is my go-to when it comes to PR and Communications. Her ability to navigate the tech landscape is also a huge plus. I would recommend her to anyone looking for real results.”
PR Lead, Deloitte Consulting Technology
“I’ve had the pleasure of watching Rachel grow from a promising Newhouse study at Syracuse University into a rising communications star at MWW and fierce (!) media relations specialist. A strong pro with great media instincts, Rachel is a true talent.”
Chief Communications Officer, Axis Capital
“Rachel is a consummate communications professional who understands how to effectively drive corporate reputation and value. Having worked with her on a number of projects, she has keen instincts and insights to develop and implement a strategic communication plan that delivers results. She has been adept at navigating challenges business issues and changing market dynamics leveraging her breadth of skills across media, corporate communications, strategy, and issues management. She has proven to be a valuable asset to her team members and clients.”
CFA and Managing Director,
FTI Consulting Strategic Communications
“I have been in the PR business for 40+ years and I have seldom, if ever, seen a young media relations professional with the tenacity, charm and smarts of Rachel Gerber. She is a credit to our firm and to our profession!”
“I had the great pleasure of working with Rachel on a myriad of media and PR opportunities and the experience was always excellent. Her professionalism and follow-up are truly top-notch. She was very proactive in finding new opportunities and was an essential part of our whole team. If you want someone who is not only professional, but very personable and delivers great results by taking the time to thoroughly understand your business as if it were her own, then I highly recommend Rachel.”
Director, Business Development, Nadex and Former CEO and Markets Analyst, IG Markets
“Rachel knows the PR business and makes a point of understanding her client’s business. I have worked with her on a project and again on a retainer basis. In both cases, she understood our objectives, thinks strategically, is energetic and enthusiastic with great follow through. She delivers results.”
National Account Manager, Newport Group
“Rachel has been an outstanding and trusted PR partner. She has secured a number of high profile placements (CNBC, Wall Street Journal, New York Times, among others) and has helped raise the profile of our organization. She has worked with an urgency that demonstrates her understanding of our fast-paced environment.”
Managing Director, Equity Research, KeyBanc Capital Markets
“Rachel is tremendously brilliant at cultivating lasting, valuable and effective relationships with clients. In my experience working with her as the lead person on our PR agency account, she was always very responsive, provided ideas that were innovative and relevant to our business goals, and she worked one-on-one with us to ensure we were happy and comfortable with the opportunities her team created. She is highly motivated, strategic and easy to work with. I certainly enjoyed working with her! I’d recommend her to a company/person in need of successful PR strategies any day.”
Director of Communications, Premier, Inc.
“Rachel was our [Bliss PR] firm’s go to media counselor for a troubled pitch, in-depth media strategy or quick advice, and she is hands down one of the most talented media relations professionals I have come across. She has a keen sense of what makes content newsworthy, and a great ability to work with clients and team members to unbury the right news angle at the right time. This, combined with her fearless pitching and ability to form strong media relationships, makes her a true asset to the media, to her client and to her teams.”
Strategic Marketing and Communications Director Akrete PR
Let's Get to Work!
Contact us using the form to the right.