Pursuit Perspectives

Pursuit Perspectives is the Pursuit PR thought leadership speaker series, hosted by Rachel Gerber Kule, Founder and Managing Partner. Through executive and founder interviews, we tap into the experiences of successful executives and uncover their viewpoints on market trends and professional development. We emphasize sectors such as communications, technology, financial services and media industries.

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Pursuit Perspectives
David Sable
Pursuit Perspectives

David Sable is a globally recognized marketing leader with more than four decades of experience guiding top creative agencies and brands. As former Global CEO and Chairman of Y&R, he helped build the agency into a top five global creative powerhouse and later unified it with VML to form VMLY&R

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Pursuit Perspectives
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Pursuit Perspectives, Podcast
Paul Caine
Pursuit Perspectives, Podcast

Paul Caine is the President of On Location and IMG Events, leading premium hospitality for global icons like the Olympics and the Super Bowl. A veteran media executive, he previously served as Global Chief Revenue Officer at Bloomberg Media and CEO of Westwood One. Caine also spent over two decades at Time Inc., where he rose to EVP and Chief Revenue Officer, overseeing brands like People and Sports Illustrated. Beyond his corporate success, he is the Co-Founder of the Griffin Cares Foundation, a nonprofit supporting families through pregnancy and infant loss, and serves as Chairman of Magnite.

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Pursuit Perspectives, Podcast
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PR Blog

The Pursuit PR Blog features our thought leadership. We share communications expertise and entrepreneurial perspectives based on our own unique experiences, learnings and sources of inspiration.

Pursuit Insights
The 'Yes' That Built A Decade: Walking Away From Corporate PR At 30

In "The 'Yes' That Built A Decade," Rachel Gerber Kule reflects on leaving corporate PR at age 30 to found Pursuit PR. Driven by the realization that corporate loyalty is often an illusion—reinforced by witnessing the 2008 financial crisis—she spent years mastering her craft before pivoting to entrepreneurship.

Kule offers four pillars for a successful career transition: creating a written plan ("Verbal Shmerbal"), building internal confidence, prioritizing personal energy as a primary asset, and realizing that your individual name is your ultimate leverage. She concludes that true entrepreneurial confidence stems from mastery, self-awareness, and providing undeniable value.

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How To Keep Marketing, PR And Customer Experience Messaging Consistent

Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.

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17 Methods To Balance Personal Authenticity With Corporate Positioning

Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.

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17 Ways Internal Comms Can Normalize Conversations Around Well-Being

Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.

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