Pursuit PR is six.
As we celebrate our 6th anniversary, we relish in the serendipity of the timing of Pursuit’s founding - October 17, 2017 - and the season of gratitude.
It’s easy to be grateful for Pursuit PR. Thanks to Pursuit, and everyone who has supported our business, we have been able to learn, grow and evolve all while doing the work we love.
This year, we launched several new endeavors: Expansion to South Florida, Forbes Communications Council, Pursuit News to Use, Pursuit Perspectives, Pursuit PR Academy, nd more.
Pursuit News to Use is Pursuit PR’s signature news intelligence curation. For clients, we use Pursuit News to advance corporate reputation. The news centers on the capital markets, media, corporate culture, and real estate sectors.
This article reviews the necessity of proactive communications for growing Asian companies. Pursuit PR has a track record of work with U.S.-based clients conducting business in Asia and within the China market specifically. Our team includes multilingual specialists with Mandarin fluency in both the U.S. and Beijing, as well as expertise in crafting Asia-related thought leadership pieces and international communications strategies. We understand the need to both develop and amplify content across the world.
When I was growing up, my parents bought an artistic hand painted table for playing games and eating snacks in the den. The artist suggested that around the perimeter of the table, we put favorite jokes, thoughts and sayings from each member of the family. It was a wonderful way to capture the essence of our collective family personality and bond.
Women’s History Month has shined a light on how powerful female voices are and will continue to be. No matter the challenges we face, it is possible to stay positive and persevere. Once we recognize our own power, we can practice self-advocacy with genuine confidence. We hope that both women and men can continue to focus on supporting each other, to channel their uniqueness and create an abundance of collective strength, opportunity, and prosperity.
In the wake of the COVID-19, we have all been tested with disruption in our lives. For business leaders, the disruption has impacted the traditional sales, capital raising, client management and talent engagement processes. In the absence of typical in-person meeting opportunities, leaders need new ways to virtually connect in order to avoid being left “out of sight, out of mind” by their existing and future stakeholders: staff, clients, investors and corporate partners, to name a few.
This is the first edition of PURSUIT Page, content offering access to the minds of high profile journalists and industry innovators.
Axios media reporter Sara Fischer sat down with PURSUIT PR to share her insights regarding what CMOs and CCOs need to be prepared for going forward. Axios – named after the Greek word for worthy – provides only content worthy of people’s time, attention and trust. It was founded in 2016 by Politico co-founder Jim VandeHei, Politico’s former chief White House correspondent, Mike Allen, and former Politico chief revenue officer, Roy Schwartz. Recently, Axios won “Best Digital News Start-up” at the 2018 North American Media Awards.
Here is Fischer’s perspective on media industry trends and the implications for marketers.
PURSUIT PR had the pleasure of attending Collision 2018 in New Orleans. From May 1 – May 3, the world’s leading tech entrepreneurs and founders took over New Orleans. The conversations ranged from what’s next in technology to best practices for entrepreneurism.
Thought you’d be interested in the key takeaways:
Kalon Guiterrez, Co-founder and Head of Corporate Development at Nomadic VR, says that #virtualreality is not just hype. Just how people once thought the Internet was dead, and now it’s shown its staying power, the same can be said about VR. Nomadic VR is an immersive entertainment company creating tactile VR adventures for neighborhoods everywhere.
While VR gained initial attention as an expensive in-home product, Guiterrez anticipates that VR will transition from in-home to out of the home – and back in the home at a later stage. In-home, both space and money are needed. Out of the home, it’s a lower cost for the consumer and an even better experience. That’s exactly what Nomadic VR intends to create as they partner with cinemas, real estate developers and more to extend the life of entertainment experiences.
The tension between physical and digital reflects the tension between our inner and outer selves. Or at least that’s the consensus among the amazing panel of Saul Williams, songwriter and poet; Ralph Echemendia, The Ethical Hacker; and cyber psychologist Mary Aiken. Saul Williams delivered a gripping song which shaped the panel, a discussion about the use of technology as propaganda of the self. Can privacy and digital co-exist? According to this panel, we cannot legislative ourselves out of our own issues. We need technology that makes us better.
According to Fahri Diner, co-founder and CEO of Plume, we need to pay attention to AI not just to figure out how the computer can adapt to the human. He is focused on learning the psyche of each of Plume’s 1 billion devices. By doing so, he understands how each device behaves and ensures it will provide the best service for the human – anticipating issues before they even arise. Plume is a self-optimizing network powered by the cloud that adapts to your home in real-time so every room and device has a blazing fast connection today, tomorrow, and years from now.
Going forward, Oracle CEO Mark Hurd notes that AI will be a critical part of most company’s strategies. It is less of a solution and more of a feature that needs to be deeply integrated in a company’s DNA. He thinks AI is generally an overused term, in that sense.
Rahul Varshneya, co-founder of Arkenea, and I met at a Young Entrepreneurs Club event. Arkenea offers specialized software development and technology consulting services for fast growing companies. Rahul highlighted the important decisions founders need to make when it comes to building their business. To scale, execution cannot be entirely founder led. However, it depends on whether the founder’s goal is to generate massive wealth or pay the bills and then some. He also talked about the importance of pricing well, and not being afraid to price in line with even larger competitors – as long as you are delivering value, you can price accordingly.
Wyclef Jean is working on a new mixtape, Wyclef Goes Back to School, which will feature young talent he discovers through a nationwide college search.
On a personal level, I had a chance to connect with him in the speakers lounge where he gently played guitar while having conversation. He talked about the intricate experience of life and the “middle” – the path between birth and death and the importance of making the most of it, and how lucky we are. He is clearly grounded by his profound appreciation for life and this undoubtedly fuels his success.
A big thank you to all of the incredibly smart, motivated and kind people we met at Collision. In addition to the above, shot out to inspiring entrepreneurs John Rampton at Calendar (can’t wait to book your basement AirBnb), Andrew Thomas, co-founder at Skybell Technologies, John Hall, co-founder and CEO of Influencer & Co. and Thomas Ma, co-founder of Sapphire Apps.
Happy New Year! Welcome back to reality.
With the struggle being real for many today, we’ve curated news you can use to kick start 2018.
Here’s what media are writing about what to expect this year – and our POV on what stands out. As you figure out your thought leadership, these are trends you can keep in mind. Whether you are a thought leader, or working inside an organization, this backdrop will be important to consider as you look for ways to leverage your news with what is going on in the marketplace.
Axios: The Top Risks to Global Order in 2018
Our POV: Eek, this is a bit dreary – calling for a major crisis. On the bright side, market experts/economists/politicos – this could be a great PR year for you. Womp womp.
The New York Times: From Trump to #MeToo, A Dizzying Year for TV News
Our POV: Even as networks stand strong, how will the ousted stars regain their reputational equity? I sense comebacks…and some good reads.
Fast Company: The Most Important Tech Trends Of 2018, According To Top VCs
Our POV: Community based businesses + digital/physical experiences are on the list. Hey, I still read hard copy newspapers and actually call people, so I’m all for IRL experiences.
CNBC: Here are Three Key Global Themes Set to Dominate Markets in 2018
Our POV: Prepare for more wrist slapping for tech giants while global growth continues and Trump and Macron ideologies duke it out.
WIRED: Where VCs Will Invest in 2018
Our POV: I’ll be closely watching blockchain and paid media given their relevance to multiple industries.
Vox: 5 Healthcare Predictions for 2018
Our POV: Obamacare, Medicare, Medicaid – oh my. Plus, a sweet chart that creates guilt for eating Chobani yogurt.
FORTUNE: Here’s What Retailers Have to Prove in 2018
Our POV: Even if retailers go private to avoid Wall Street pressures, let’s remember they still report to the consumer.
TheStreet.com: 5 Trends Shaping the 2018 Real Estate Market
Our POV: Sounds lovely for the high-net-worth crowd. More opportunities abound for vacation home buyers and second home buyers.
Today, I’m thrilled to announce the launch of PURSUIT PR. At PURSUIT, we pursue opportunities to achieve brand building results for companies in high growth, change driven sectors such as technology, media, financial services, digital health, real estate and retail and consumer products.
This video provides more information, and a summary follows.
