Forbes asked, and we answered. Thought-leadership-driven content that reinforces values through demonstrable examples and C-suite commitment tends to resonate best.
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Why Leaders Need To Celebrate Day 1 With Intentional Communication
"In the corporate world, 'Day 1' is often related to a major organizational milestone. Corporate America largely celebrates the visible tip of the iceberg—the public launch day, the closing bell or the press release. But beneath the surface are months of rigorous planning, calculating macro-level operational risks and doing the deep internal alignment required to finally decide that you are ready and deserving to step up.
...Commending the quiet, unseen preparation that went into the launch is how you build the required internal trust to survive the growth cycles ahead. ... Communication grounded in intentional inner work, clarity, authenticity, integrity and accountability sets the foundation for healthy leaders and teams."
Kule offers four pillars for a successful career transition: creating a written plan ("Verbal Shmerbal"), building internal confidence, prioritizing personal energy as a primary asset, and realizing that your individual name is your ultimate leverage. She concludes that true entrepreneurial confidence stems from mastery, self-awareness, and providing undeniable value.
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The 'Yes' That Built A Decade: Walking Away From Corporate PR At 30
In "The 'Yes' That Built A Decade," Rachel Gerber Kule reflects on leaving corporate PR at age 30 to found Pursuit PR. Driven by the realization that corporate loyalty is often an illusion—reinforced by witnessing the 2008 financial crisis—she spent years mastering her craft before pivoting to entrepreneurship.
Kule offers four pillars for a successful career transition: creating a written plan ("Verbal Shmerbal"), building internal confidence, prioritizing personal energy as a primary asset, and realizing that your individual name is your ultimate leverage. She concludes that true entrepreneurial confidence stems from mastery, self-awareness, and providing undeniable value.
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Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.
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Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.
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Why Earned Media Is The Corporate Rainmakers Best Friend
When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.
While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.
This article explains why earned media is crucial for C-suite communication.