Pursuit Perspectives with Joe Cohen, CCO, Axis Capital: Master the Craft

There is a common misconception that once “success” is achieved, the focus shifts to managing and teaching. The leader teaches their team what they know. While a leader has a lot to share, the most effective leaders understand that learning is a lifelong process.

I was inspired by this topic based on our Pursuit PR thought leadership session with Joe Cohen, Chief Communications and Marketing Officer at Axis Capital (NYSE: AXS). He has a wealth of experience including working his way up to the top leadership position within the consumer group at MWWPR, then spearheading the communications team for KIND, and now at the helm of both marketing and communications at Axis Capital. Given his diverse path, he has discovered and thrived in many types of organizational environments and sectors. Along the way, he has served as an incredible mentor to me and countless others in the field. 

Joe is my first professional mentor, ever since my days at Syracuse University as a Newhouse student. We shared our passion for our shared alma mater and stayed in touch. In fact, he helped me navigate my early career and recruited me to work at MWWPR where I enjoyed more than five amazing years. Even after 15 years, Joe is still someone I can count on as a trusted advisor and friend.

Joe suggests continually refining the fundamentals, which evolve along with one’s career. One of his goals earlier in his career was to “master the craft”. I recall learning this advice from him early on, as he cautioned that I need to embrace the basics and pay attention to how they fit into the big picture. He advised that this approach would allow me to enjoy my entry level role while earning more responsibilities. Even now, he values this approach to professional development. With this intentional quest for knowledge, Joe has fostered relationships with his own mentors that he relies upon and considers “best in class” professionals. 

In our discussion, Joe touched on the importance of staying open to new experiences and knowledge throughout an entire career. Joe highlighted that once an individual earns a managerial role, the responsibility of taking accountability and fostering an effective work culture is increasingly important. While one may have mastered their craft enough to keep themselves afloat, the responsibility to others is a much higher duty. The same way that mentors can help young professionals make the right first impression, these mentors can also create an environment of mutual learning, respect, and growth. 

As one’s career evolves, so do professional goals. Joe explained that while he still focuses on refining his mastery of craft, he also has new priorities today. As a father of two young boys, Joe has found a greater appreciation for balance. This allows him to focus more on maximizing his professional time while ensuring the ability to present personally. The most successful leaders are mentors like Joe - ones that generously teach, learn and evolve in harmony with their mentees. I am so grateful to have Joe as a mentor, and friend, and look forward to continuing to learn from him and pay it forward.