On October 17, 2022, Pursuit PR reached its 5-year anniversary, a considerable milestone. As we reflect on this inflection point, we are thankful for the opportunity to support and grow alongside our clients.
The dream for Pursuit PR started during my sophomore year at Syracuse University’s S.I. Newhouse School of Public Communications. During an alumni session, an established PR executive spoke with the class about her experience starting a firm after a decade working in-house at a major news station. She described her office set-up, how she changed her phone number so the last few digits were zero - to look like a bigger company - and the importance of her network. The possibilities of both public relations and entrepreneurism seemed fun and endless.
Fast forward to today, and it is so much more positive than I ever even imagined. I have had the unique opportunity to build this firm in partnership with my husband, Matthew Kule, since 2018. Further, my father Alan Gerber was an anchor as my career coach and Pursuit PR’s CFO and Managing Director, providing invaluable operations and business strategy counsel from the start.
Now, we work at the intersection of the fast-paced industries of finance, tech, and media. Our talented community of specialists collaborate seamlessly every day. Our team of media relations, content creators, project management, business development, marketing, and employee experience has been essential to our growth. Together, we advance Pursuit PR’s mission: provide unmatched personalized client attention and exceptional results, driven by our core values of integrity, authenticity, and accountability.
With our focus on C-Suite communications, we have the opportunity to work with some of the most revered minds in business. We learn about best practices and industry trends on an ongoing basis. At the same time, we bring fresh thinking about how to best apply and amplify information in a way that our clients’ audiences understand and that resonates with the media. With intentionality, we create a safe environment to share unfiltered insights to help inspire thought leadership, drive media coverage, and raise eminence. It is rewarding to support inspirational people that value the work we do.
To date, referrals have been the source of business growth - and we are grateful for the recognition from our business partners, friends, and family. As we forge ahead, we are motivated as ever to relentlessly pursue and deliver results for our clients, team, and media partners.